Summer 2016 is panning out to be the hottest summer on record yet, the Summer Olympics in Rio are in full swing, and everyone we know is suddenly practicing their politics in anticipation of the upcoming elections. In case you’ve been soaking up the last bit of summer sun and haven’t been on top of your [...]
How is your Twitter game going these days? Are you posting awesome content that makes your followers drool? Is your feed oozing with engagement? Are you inundated with folks re-tweeting your genius? And... are you getting calls from interested followers for more information on your products and services? If all you are hearing is crickets after [...]
Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]
If you’re an author and want to get noticed, there are a few tools you’ll need in your toolbox: a paper, a pen, and a social media presence. Authors have an unprecedented opportunity to reach the masses on a personal level and maybe even pique the interest of a publisher via social media. We’ll take a [...]
When it comes to your presence on Twitter, there are some shortcuts available that can save you stress and leave you ample time for other marketing efforts. Yes, you can actually spend only 15 minutes a day on your account, and get much better results, if you [read more]
After months of rumors, the truth has been confirmed: Twitter is loosening their standards. Well, sort of. The social media giant has long been hailed the king of abbreviation, forcing users to get creative in condensing their communications into a paltry 140 characters (and creative we have become!). The limit was originally in place due to [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
Twitter has long been established as a key player in the online marketing world. We all know establishing a presence on the platform can be instrumental in growing our brands. You don’t have to be a brilliant poet to be successful in this 140-character game, but you do have to know how to engage and what [...]
Social media marketing is an indispensable gold mine to any business growth strategy. It can be used as a vehicle to drive traffic to your website, introduce you to potential clients, and build brand recognition. But how can you make it work for you without getting stuck in a rut? We’ll show you how. Create and [...]
