Social Media for Authors

By |2017-05-23T03:47:13-04:00May 28th, 2016|

If you’re an author and want to get noticed, there are a few tools you’ll need in your toolbox: a paper, a pen, and a social media presence. Authors have an unprecedented opportunity to reach the masses on a personal level and maybe even pique the interest of a publisher via social media. We’ll take a [...]

Great Sources for Twitter Content You Can Use Right Now

By |2017-05-23T03:47:13-04:00April 22nd, 2016|

Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something - anything to share with [...]

Great Content Ideas for Twitter

By |2017-05-23T03:47:14-04:00April 7th, 2016|

The phrase “content is king” has been around for ages, and giants in industry ranging from Bill Gates to Rupert Murdoch are credited as its creator. Regardless of where the phrase originated, it is a profound truth when it comes to crafting an effective Twitter campaign for your business. The good news for executives and entrepreneurs [...]

Maximize Your Social Media ROI – The 3-Step Formula

By |2017-05-23T03:47:14-04:00February 21st, 2016|

I hear too often - even from so-called social media gurus - "Social Media is important, but you can't really make money from it." Baloney! You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure [...]

Personal Branding: Building Your Online Platform

By |2017-05-23T03:47:16-04:00May 14th, 2015|

Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]

Social Media: Your New Customer Service Department

By |2017-05-23T03:47:17-04:00July 9th, 2014|

Using Social Media for Customer Service Reputation Management and Customer Engagement in the Social Age Social media isn’t just a bullhorn for broadcasting your message. It’s a way to interact and engage with your customers, and through this interaction promote your brand. But one-sided, canned conversations aren’t enough. When your followers have questions, they want real [...]

Liveblogging the Oscars: The Interactive Internet Oscar Party

By |2017-05-23T03:47:20-04:00February 23rd, 2013|Tags: , , , , |

As you’ve no doubt heard, the 85th annual Academy Awards Ceremony is being hosted this weekend on ABC. Unfortunately, and to our complete surprise, we failed to garner an invitation. But there's no need to fret. There are other exciting ways to watch The Oscars. Some people host Oscar Parties. Which are fantastic - if you’re [...]

Random Acts of Social Media Kindness

By |2017-05-23T03:47:20-04:00February 19th, 2013|Tags: , , |

Did you celebrate Random Acts of Kindness Week last week?  Unfortunately, we confess, we forgot to blog about it until today. Luckily, however, being kind doesn’t have an expiration date.  Here are some random acts of kindness that you can do any day of the year. How to perform Random Acts of Kindness on Social Media: [...]

Quality Blog Posts + Social Media Marketing = Increased Sales

By |2017-05-23T03:47:21-04:00April 4th, 2012|

Don’t quite get the connection between consistent, quality blog posts and more $$ in your pocket? That’s okay; you’re not alone. Many entrepreneurs I speak with are still not clear about the benefits of blogging. Within the next few paragraphs, however, I believe that I can convert you from a blog skeptic to a posting fanatic. [...]