About Carly Racklin

Carly Racklin is a content developer and staff writer at Streambank Media. Her short stories and poems have been published in various magazines. On her days off, she can be found knitting, bird-watching, or playing video games.

More Ways to Make Money Creating on TikTok | What’s New in Social Media

By |2023-03-08T13:40:12-05:00March 8th, 2023|

Happy International Women’s Day from all of us at Streambank Media! Now, let’s get into some updates. After YouTube’s recent launch of the Shorts revenue share program, numbers have come in to show just how the funding model holds up in comparison to other platforms. So far, however, the results are not as encouraging as creators [...]

Better Newsletter Sharing on LinkedIn | What’s New in Social Media

By |2023-03-01T13:21:29-05:00March 1st, 2023|

From insightful posts to newsletters and more, LinkedIn is THE platform for business professionals to share their unique voices, and now they have new tools at their disposal to do just that.  The Activity section of users’ profiles has gotten a face lift, and users can choose the pieces of content showcased first. According to LinkedIn, [...]

New Promotional Tools for TikTok Creators | What’s New in Social Media

By |2023-02-23T12:43:50-05:00February 23rd, 2023|

Week of February 22, 2023 Small businesses are being treated on TikTok to more promotional tools, with the revamp of Promote to drive more page visits, messages, and targeting by location. The best part? TikTok has laid out each new feature and what it can do for your business to help you make the right choice. [...]

Are 4,000-character Tweets the New Normal? | What’s New in Social Media

By |2023-02-23T12:45:00-05:00February 23rd, 2023|

Week of February 15, 2023 Elon Musk’s Twitter era continues with some major and controversial changes. Twitter Blue subscribers in the US are now able to write tweets up to 4,000 characters long. Twitter outlined the changes this way: “Longer Tweets allow Blue subscribers to Tweet up to 4,000 characters. You can also compose longer Tweets [...]

Should You Delegate Your Social Media Marketing?

By |2019-09-12T13:08:48-04:00September 6th, 2019|

You can't do it all. Seasoned small business owners know this, and likely had to learn it the hard way. When you're just starting out, it's normal to want to (and have to) wear every hat and have a part in everything your company is doing. But to grow, that isn't sustainable. When you - the [...]

How to Craft the Perfect LinkedIn Post

By |2019-08-29T13:22:50-04:00August 29th, 2019|

Now that you've learned how to make your LinkedIn profile look its best, you're ready to dive into how to write the perfect LinkedIn post that that gets more engagement, shows you off as a leader, and attracts your target audience. (Fun fact: This formula can work for most social media platforms!) {click video if you [...]

3 Simple Ways to Optimize Your LinkedIn Profile

By |2019-08-23T11:29:05-04:00August 23rd, 2019|

LinkedIn is without a doubt the most effective platform for driving targeted leads, and it all starts with your profile - the first impression people have of you. It is essentially an "about me" web page, where you can attract your target audience and build your network. But to be effective, your profile must be value-based, keyword-rich, [...]

Your LinkedIn Activity Checklist

By |2019-08-15T10:01:11-04:00August 15th, 2019|

Many entrepreneurs understand that LinkedIn is a powerful platform to increase their visibility and grow their business, but find it overwhelming to use. If you find that you hop on LinkedIn every once in a while with no real structure to your plan of attack, we can help. Here is a simple guide on what you [...]

New Advertising Tools for Brands

By |2019-08-06T07:56:25-04:00August 6th, 2019|

Week ending August 2, 2019 ~ weekly social media updates to keep you in the know ~ Facebook has come out with a handful of changes for advertisers. One of these new tools, called AdInboxMe will allow you to sign up for emails whenever a competitor posts a new ad, allowing brands to stay on top [...]

Facebook Takes a Stand for Privacy

By |2019-07-26T10:27:30-04:00July 26th, 2019|

Week ending July 26, 2019 ~ weekly social media updates to keep you in the know ~ This week Facebook, in the wake of reaching a settlement with the Federal Trade Commission over privacy breaches, has announced an agreement reached with the FTC to completely overhaul how the platform deals with private information.  LinkedIn has added [...]

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