About Carly Racklin

Carly Racklin is a content developer and staff writer at Streambank Media. Her short stories and poems have been published in various magazines. On her days off, she can be found knitting, bird-watching, or playing video games.

The New Twitter for Desktop is Here to Stay!

By |2019-07-19T11:04:08-04:00July 19th, 2019|

Week ending July 19, 2019 ~ weekly social media updates to keep you in the know ~ Twitter has been very busy this week, rolling out and announcing a slew of new and long-awaited features. The most obvious of which is the new Twitter layout for desktop, which is finally rolling out to all users. Another [...]

Weekly Briefing: New ways for creators to make money on social media

By |2019-07-12T13:54:16-04:00July 12th, 2019|

Week ending July 12, 2019 ~ weekly social media updates to keep you in the know ~ Facebook is taking a page out of Twitch's book with the addition of some new features to attract online content creators. 'Stars' are going to be a new mode of donations to give during streams. For $1.40 you can [...]

Ghost Briefing: What’s Happening in Social – Week ending in July 7

By |2019-07-05T11:43:52-04:00July 5th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is assembling a board to help with content decisions. This is probably related to the flak the platform has been getting regarding the kind of content it chooses to remove (or not). Have you been seeing those little 'top fan' banners over comments recently? [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 30

By |2019-06-27T20:21:07-04:00June 28th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is implementing more new features to make groups more of an attraction. This time they'll be adding parameters that groups can put in place to auto-accept members if they fit certain criteria. Perhaps these parameters could be based on location, or a few [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 23

By |2019-06-21T12:13:40-04:00June 21st, 2019|

~ weekly social media updates to keep you in the know ~ Facebook has been very active this week, implementing a 'post to group' option to businesses pages. This addition is just a small part of a larger push by the platform to increase the use of groups. Secondly, as of August 1st, Facebook will be [...]

Ghost Briefing: What’s Happening in Social – Week ending June 15

By |2019-06-14T13:22:33-04:00June 14th, 2019|

~ weekly social media updates to keep you in the know ~ What's Happening in Social - Week ending June 15 LinkedIn is adding some initiatives for marketing and promotional efforts, so users can better understand how their connections interact with their content. The platform is launching an ad review program, wherein every month a piece [...]

Ghost Briefing: What’s Happening in Social – Week ending June 8

By |2019-06-12T11:15:57-04:00June 7th, 2019|

~ weekly social media updates to keep you in the know ~ First, Facebook has updated their newsfeed algorithm to show more content related to pages and groups that a user follows, in addition to the usual updates from their friends. Secondly, a new feature called Avatars is being rolled out (in the same vein as [...]

What’s New with Twitter Right Now

By |2019-06-07T10:29:27-04:00June 7th, 2019|

Twitter is currently in the process of implementing a slew of new features, changing the ways users are being connected with each other - and brands with their audiences. Not all of these features are available for every user yet (though you are more likely to encounter them through using the new Twitter on desktop), but [...]

Ghost Briefing: What’s Happening in Social – Week ending June 1

By |2019-06-10T09:13:45-04:00June 3rd, 2019|

~weekly social media updates to keep you in the know~ For Pride Month this year, Instagram is changing the color of the rings around a user’s profile picture that appear when a story is uploaded. In June, if you use a pride-related hashtag, that ring will turn rainbow-colored. Secondly, it looks like Instagram might be incorporating [...]

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

By |2019-03-07T13:41:41-05:00March 7th, 2019|

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

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