In the decade since it was founded, Twitter has grown from an ambiguous messaging service into one of the most ubiquitous communication tools in the world and arguably, a major player in pop culture. It is a social utility, a news source, and with the right strategies, a powerful tool for promoting your business. And with [...]
Your company: it’s serious business. You work, you analyze, you brand, you create, you… laugh? Yes, laughter. The kind when you cackle about Buzzfeed’s Best April Fool’s Day Pranks. The kind when you stifle a chuckle at that adorable one-minute video of baby bunnies stuffed in cups. The stuff that inspires a midday crack-up: this is [...]
We all know that quality is better than quantity, but let’s be honest. When it comes to your social media tribe, a community of thousands - or tens of thousands - is more impressive than a community of hundreds. Plus, that hefty number increases your visibility and creates more opportunities to showcase yourself as a thought [...]
The phrase “content is king” has been around for ages, and giants in industry ranging from Bill Gates to Rupert Murdoch are credited as its creator. Regardless of where the phrase originated, it is a profound truth when it comes to crafting an effective Twitter campaign for your business. The good news for executives and entrepreneurs [...]
There you are, a tiny grain of sand amongst the hundreds of millions of tweets each day. Your business has pizzazz, it’s got charisma, and it’s brimming with something the world needs. Now, how do you translate that into the Twittersphere? If you want to stand out amid the throngs of tweets each day, there’s no [...]
Write the Perfect Tweet Everyone wants to compose the perfect tweet. Imagine if you could remove all the guesswork, knowing for sure how to attract your target audience, show yourself off as an expert, and compel followers to take action... in 140 characters or less. This infographic reveals the formula, based on research and insights from [...]
Ever since that very first tweet ventured out to the vast reaches of the Twitterverse a decade ago, Tweeters have been on a quest to uncover the formula to construct the perfect tweet. Here’s the good news: we have it and we’re going to share it with you. Brevity, my friend You may be able to [...]
Recent Instagram updates, new Facebook features, varying Twitter timelines... Social platforms seem to change guidelines, add features, and make renovations practically every day. While some updates may go unnoticed, others hit you in the face and necessitate a complete overhaul in your daily habits. And then there are new improvements that could make your marketing [...]
If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You've worked hard to build your following. Don't let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people they [...]
When I talk to entrepreneurs about growing their businesses on Social Media, the biggest challenge I hear is: “I just don’t know what to post. ” So I'm making is super-easy for you by sharing a proven content posting formula. And if you prefer to watch me explain the formula, check out the video below. If [...]
