About Sandy Potts

Sandy Potts is a Social Media Writer and Public Relations Professional who specializes in creating engaging, cutting-edge content on Twitter, Facebook, and LinkedIn.

Recipe for the Perfect Tweet

By |2017-05-23T03:47:14-04:00March 24th, 2016|

Ever since that very first tweet ventured out to the vast reaches of the Twitterverse a decade ago, Tweeters have been on a quest to uncover the formula to construct the perfect tweet. Here’s the good news: we have it and we’re going to share it with you. Brevity, my friend You may be able to [...]

Hey Social Media User, Need a Hand? 4 tools to help automate your online social life

By |2017-05-23T03:47:14-04:00January 11th, 2016|

When the stats are telling you that 78% of today’s consumers say a company’s social media posts impact their purchasing decisions, getting your brand into the social media arena is a no-brainer. What do you do, however, when managing those various accounts becomes overwhelming? After all, an account must be active with original posts and engaged [...]

How to Connect with Influencers through Social Media

By |2017-05-23T03:47:14-04:00January 4th, 2016|

If a brand tweets in the social media forest and there’s no one retweeting, does it make a sound? With a capacity for tremendous global reach and massive sharing, social media has the potential to be a powerful, low-cost marketing vehicle for companies, large and small. But even the pithiest posts fall flat without a cadre [...]

Sharing is Caring: Retweet Someone & Make Their Day!

By |2017-05-23T03:47:15-04:00June 1st, 2015|

(or How To Use Twitter's New ReTweet Feature) Sharing someone’s brilliance with your online community is one of the sincerest and most appreciated forms of flattery on social media. Not only does it validate his point of view, but it also provides a great benefit to original author by introducing him to your audience. Let’s face [...]

Which Social Media Platform is Right for Me?

By |2017-05-23T03:47:17-04:00May 27th, 2014|

We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]

Hey Twitter User, You’re Getting a Makeover!

By |2017-05-23T03:47:17-04:00April 9th, 2014|

Doing a double take as you log on to Twitter? Over the next few weeks you just might as the popular micro-blogging site rolls out its newest redesign which comes close to echoing the feel of Facebook. According to Twitter’s blog post announcing the change, “it will be even easier (and, we think, more fun) to [...]