Ghost Briefing: What’s Happening in Social – Week ending in July 7

By |2019-07-05T11:43:52-04:00July 5th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is assembling a board to help with content decisions. This is probably related to the flak the platform has been getting regarding the kind of content it chooses to remove (or not). Have you been seeing those little 'top fan' banners over comments recently? [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 30

By |2019-06-27T20:21:07-04:00June 28th, 2019|

~ weekly social media updates to keep you in the know ~ Facebook is implementing more new features to make groups more of an attraction. This time they'll be adding parameters that groups can put in place to auto-accept members if they fit certain criteria. Perhaps these parameters could be based on location, or a few [...]

Ghost Briefing: What’s Happening in Social – Week ending in June 23

By |2019-06-21T12:13:40-04:00June 21st, 2019|

~ weekly social media updates to keep you in the know ~ Facebook has been very active this week, implementing a 'post to group' option to businesses pages. This addition is just a small part of a larger push by the platform to increase the use of groups. Secondly, as of August 1st, Facebook will be [...]

Ghost Briefing: What’s Happening in Social – Week ending June 8

By |2019-06-12T11:15:57-04:00June 7th, 2019|

~ weekly social media updates to keep you in the know ~ First, Facebook has updated their newsfeed algorithm to show more content related to pages and groups that a user follows, in addition to the usual updates from their friends. Secondly, a new feature called Avatars is being rolled out (in the same vein as [...]

What’s New with Twitter Right Now

By |2019-06-07T10:29:27-04:00June 7th, 2019|

Twitter is currently in the process of implementing a slew of new features, changing the ways users are being connected with each other - and brands with their audiences. Not all of these features are available for every user yet (though you are more likely to encounter them through using the new Twitter on desktop), but [...]

Ghost Briefing: What’s Happening in Social – Week ending June 1

By |2019-06-10T09:13:45-04:00June 3rd, 2019|

~weekly social media updates to keep you in the know~ For Pride Month this year, Instagram is changing the color of the rings around a user’s profile picture that appear when a story is uploaded. In June, if you use a pride-related hashtag, that ring will turn rainbow-colored. Secondly, it looks like Instagram might be incorporating [...]

Know Your Rights When Hiring a Social Media Manager

By |2019-03-18T09:51:28-04:00March 15th, 2019|

March 15th is marked as World Consumer Rights Day to raise global awareness about consumer rights and needs. So it's the perfect day to openly share what you have every right to expect when you hire a social media manager, firm, or agency. Social media management is on the rise, as entrepreneurs and thought leaders understand how [...]

To Polarize or Not to Polarize: Why the Best Brands Take a Stand

By |2019-03-07T13:41:41-05:00March 7th, 2019|

"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]

Unexpected Social Media Advice from Dr. Seuss

By |2019-03-01T15:22:43-05:00March 1st, 2019|

Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]

Video Saved the Social Media Star

By |2023-02-17T09:05:16-05:00January 25th, 2019|

A brief overview of the benefits of video on social media (plus four awesome clips!) Ugh, is this another blog article that will make me zone out by the first paragraph? I bet it’s just a bunch of meaningless words strung together to tell me about something I don’t really care about. Another boring...hey is that [...]

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