Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
Twitter has long been established as a key player in the online marketing world. We all know establishing a presence on the platform can be instrumental in growing our brands. You don’t have to be a brilliant poet to be successful in this 140-character game, but you do have to know how to engage and what [...]
It’s a fact: there’s been a surge in live video streaming over the last year due to apps like Periscope, Facebook Live, and Snapchat. Sure, we’ve seen tearfully boring streams of someone waiting for the cable repairman or that guy live streaming his decision of which soda to purchase from a vending machine, but these apps [...]
Instagram: filled to the gills with unprecedented opportunity to reach mass audiences, visually build your brand and … share pictures of your drool-worthy Sunday brunch? Yes, the app is chock full of artfully arranged afternoon picnics and airbrushed cocktail parties but it’s swiftly becoming the perfect platform for your business to visually tell a story, offer [...]
Stay informed with the latest in social media marketing In our technology-driven society, the rules of social media marketing are constantly evolving. Users are changing the way they search, demanding up-to-the-second updates, and accessing content primarily from their phones. People are seeking authenticity, human connection, and engagement with the faces behind the brand. Let’s explore some [...]
Social media marketing is an indispensable gold mine to any business growth strategy. It can be used as a vehicle to drive traffic to your website, introduce you to potential clients, and build brand recognition. But how can you make it work for you without getting stuck in a rut? We’ll show you how. Create and [...]
When it comes to marketing your business, a Twitter Chat is a great way to gain exposure while positioning yourself as a leader in your field. A win/win situation if you ask us. Here, we’ve compiled some steps to make your Twitter Chat a smashing success. Participate in Other Chats Familiarize yourself with how others in [...]
LinkedIn: A powerful search engine where you can establish and build awareness of your professional expertise? An online networking tool to connect with colleagues and potential business partners? A simple way to learn about industry trends, start and join relevant conversations, and meet people who are likely interested in your products and services? Yes, yes, [...]
When Mark Zuckerberg has a message, we listen. According to the godfather of social media, users are sending almost 60 billion messages a day via Facebook Messenger and WhatsApp (both apps owned by Facebook). At this years F8 summit, he unveiled a plan to move the app beyond just chatting with friends. Why messaging? Facebook Messenger [...]
Want to know how much pull you have on social media? Enter Klout, a tool to measure a person’s online influence and social media credibility: the more influential you are, the higher your score. While Google’s search engine ranks the relevance of web pages, Klout’s mission is to rank the influence of every person online, from [...]
