Google Plus. Sure, you know it exists, just like Kopi Luwak coffee. But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]
Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]
In the social media world we are faced with new trends and fads on a daily basis. Unless you’ve been living under a rock for the past few year, you’ve undoubtedly heard of - and been bombarded with - the #selfie... a photo someone has taken of him- or herself - typically on a smartphone. If [...]
Posting on social media is often last on your To-Do list, which is understandable, since you have to do so many other things to run your business. But without an effective social marketing campaign, "looking for clients" will quickly become the number one task on your list. How is your social media going? An examination of [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
Do you ever wonder if the work you are doing is really making a difference? Making money in business is great, but if our work isn't helping people in some way, how can we feel completely fulfilled? (Plus, of course, if our clients aren't getting lots of value, they don't come back. It's a lose-lose situation.) [...]
This is Part II in a series that answers all your questions about #hashtags: how to use hashtags, where to put them, where to find them, when to use them, what they are... Read Part I: Hashtags: The Who, What, When, Where, Why, and How There is so much confusion about #hashtags, so I am answering all [...]
Ever wonder why so many people post selfies and food porn across all their social media channels? The answer is simple -- dopamine. Your brain's pleasure center gets the same reward boost (and dopamine level change) just as if you'd eaten chocolate or fallen in love (yeah, it's that powerful). Brain Science From a Marketing Perspective Four years [...]
There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions. If you still have any questions after reading, please leave them in the comments. I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the party. [...]
Yes, Nika is a rebel. But you can benefit by registering for her class: SOCIAL SAVVY (before Rob shuts it all down). Get more info, and register here: www.ghosttweeting.com/social-savvy-course
