Recent Instagram updates, new Facebook features, varying Twitter timelines... Social platforms seem to change guidelines, add features, and make renovations practically every day. While some updates may go unnoticed, others hit you in the face and necessitate a complete overhaul in your daily habits. And then there are new improvements that could make your marketing [...]
If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You've worked hard to build your following. Don't let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people they [...]
When I talk to entrepreneurs about growing their businesses on Social Media, the biggest challenge I hear is: “I just don’t know what to post. ” So I'm making is super-easy for you by sharing a proven content posting formula. And if you prefer to watch me explain the formula, check out the video below. If [...]
Grow your Instagram following in just a few minutes each day. It's easy. Learn how with this social media tip from Ghost Tweeting CEO and co-founder, Nika Stewart. And if you don't want to do it yourself, you can enroll in this easy program from Ghost Tweeting: https://streambankmedia.com/instagrowth CLICK TO TWEET: How to grow your [...]
The best part about social selling is that you are not actually selling. Entrepreneurs, executives, and sales professionals who embrace this new form of marketing are able to achieve far greater and more consistent results than those who cling to traditional sales and advertising methods. The benefits of social selling go far beyond an increase in [...]
Should I tweet as myself or as my business? It's the Internet-age-old dilemma: Company Presence vs. Personal Presence. When choosing a Twitter handle, writing a profile, and posting a profile picture, entrepreneurs must decide between appearing as a business entity or a flesh-and-blood human. For many business owners, their intention is to use Twitter to promote [...]
I hear too often - even from so-called social media gurus - "Social Media is important, but you can't really make money from it." Baloney! You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure [...]
A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter. Is the connection not immediately clear? Don’t worry, [...]
If you're anything like me, you spend hours of valuable time writing blog articles because a blog is an effective tool for driving website traffic, increasing your expert status, and showing off your company's brand and value. But to enjoy these benefits, you obviously need your target audience to come to your blog and read your [...]
When the stats are telling you that 78% of today’s consumers say a company’s social media posts impact their purchasing decisions, getting your brand into the social media arena is a no-brainer. What do you do, however, when managing those various accounts becomes overwhelming? After all, an account must be active with original posts and engaged [...]
