You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]
It's only social media, #amiright? How can any of this stuff have any impact on my business or my career? Well, EVERY tweet, like, connection, and share defines who you are. Let's take a broad view of personal branding do's and don’ts on social media.
A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.
LinkedIn Success for Leaders: It Starts with a Powerful Profile [optin-monster-shortcode id=”argof3ffb5uxdvymhb3c"]It’s a fact: Executives, entrepreneurs, and thought leaders are leveraging the power of LinkedIn to stand out in crowded fields. How would rate the quality of your presence, experience, and outcomes on LinkedIn? You’ve likely started an account, created a bare-bones profile, and cultivated a [...]
What is Social Essentials? Quite simply: Social Essentials is Ghost Tweeting’s one-post-a-day solution to your social media woes. Pick a platform (Facebook, LinkedIn, or Twitter), and our social media writers will create and post custom content for your account. Want to learn more? Here are 10 great benefits of the program: 1. One Post a Day [...]
Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something - anything to share with [...]
If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You've worked hard to build your following. Don't let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people they [...]
Should I tweet as myself or as my business? It's the Internet-age-old dilemma: Company Presence vs. Personal Presence. When choosing a Twitter handle, writing a profile, and posting a profile picture, entrepreneurs must decide between appearing as a business entity or a flesh-and-blood human. For many business owners, their intention is to use Twitter to promote [...]
A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter. Is the connection not immediately clear? Don’t worry, [...]
How does social media influence a book launch? Case Study: Donovan Green's "No Excuses Fitness" We are often asked by authors if social media can help boost book sales. The answer, of course, is yes; provided that the social media campaign is strategic, intelligent, consistent, and well-coordinated with other marketing efforts. Social media contributes to increased [...]
