Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it's extremely helpful to know how it impacts our [...]
Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
Google Plus. Sure, you know it exists, just like Kopi Luwak coffee. But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]
While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier. You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let's say three 5Ks and an anemic 2.5K), [...]
We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]
Unfathomably, Google+ seems to be lagging behind other networks in media exposure. You can’t walk past a TV without hearing a news story about Twitter, Facebook, or LinkedIn, but news about G+ is much more difficult to find. It will probably surprise you to learn that Google+ has more than a half-billion active users (yes, that’s [...]
Imagine walking up to a giant building. In front of you is a set of enormous double doors. You reach for the massive handles and pull the doors open. Inside is an immense room, so vast you can't see to any other end. And this space is completely packed with people. You squeeze yourself in to [...]
