Which Social Media Platform Should I Spend Time On?

By |2017-05-23T03:47:13-04:00May 5th, 2016|

Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]

How Does Social Media Help SEO?

By |2017-05-23T03:47:14-04:00April 20th, 2016|

Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it's extremely helpful to know how it impacts our [...]

5 Telltale Signs You Are Treating Social Media Marketing as an Afterthought

By |2017-05-23T03:47:14-04:00January 9th, 2016|

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]

Why You Should Use G+ for Your Business

By |2017-05-23T03:47:16-04:00May 22nd, 2015|

Google Plus.  Sure, you know it exists, just like Kopi Luwak coffee.  But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]

I went to the gym last week. Why am I not a size 2? [How social media marketing is like a fitness regimen]

By |2017-05-23T03:47:17-04:00August 6th, 2014|

While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier.  You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let's say three 5Ks and an anemic 2.5K), [...]

Which Social Media Platform is Right for Me?

By |2017-05-23T03:47:17-04:00May 27th, 2014|

We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]

10 Reasons Why Your Business Should Be On Google+

By |2017-05-23T03:47:17-04:00May 15th, 2014|

Unfathomably, Google+ seems to be lagging behind other networks in media exposure. You can’t walk past a TV without hearing a news story about Twitter, Facebook, or LinkedIn, but news about G+ is much more difficult to find. It will probably surprise you to learn that Google+ has more than a half-billion active users (yes, that’s [...]