You’re skimming through your LinkedIn newsfeed in the morning, sipping a freshly brewed cup of java, with your finger poised on your trackpad. You pause your scrolling when you come upon a particularly impressive post about widget production increasing 12% over the past quarter. “12%!” you exclaim. “And I was only expecting 10%. 11% tops.” You [...]
Are you afraid of making mistakes? You’re not alone. But the problem with being afraid of making mistakes - as a business owner, a thought leader, a public figure - is that it can prevent us from being our authentic selves. And you can't build a brand without being authentic 100% of the time. That’s [...]
Not too long ago, humans (just like us!) learned about world news by reading the Sunday paper. They got gift ideas from television commercials, and discovered the latest in fashion by flipping through magazines. Those days are all but gone thanks to smart phones and social media, where at the touch of a button the world [...]
Nobody wants to alienate potential clients or offend people that may be interested in working with them. However, it is much more important to take a stand and pick a side on important issues that relate to your brand. Nika Stewart and Robert Mandelberg discuss the intricacies of picking a side and doing it in [...]
It's only social media, #amiright? How can any of this stuff have any impact on my business or my career? Well, EVERY tweet, like, connection, and share defines who you are. Let's take a broad view of personal branding do's and don’ts on social media.
Is it really possible to market yourself online in a big way if you’re introverted? If you’ve found yourself asking this question, I’m here to tell you that the answer is yes! Being introverted doesn’t mean you can't market effectively through social media—it just means you have to learn how to do it as you. [...]
Have you ever noticed how easy it has become to tune out the clutter on social media? Think about it: as soon as you log on, you’re bombarded by tons of people’s posts that basically scream look at me! It all starts to blend together until nothing really stands out anymore because everyone is doing the [...]
A properly planned and executed social media campaign will indeed lead to increased clients and sales, but not in the way you might imagine. See what you can easily implement, so that followers are more likely to want to do business with you.
Did you know that color can impact how people see your brand? It’s true! Colors influence our perception, and different hues cause certain emotional and physical reactions in the body. Understanding those reactions and what emotions that get triggered is a critical part of any brand's overall impression on customers and prospects. The trick is [...]
What's your messaging? Today's episode is a deep dive into helping listeners understand and clarify their messaging which is becoming more and more important in today's world of short attention spans. When you have a clearly defined message, you have something to say that's consistent and unique to you. It starts with your area of [...]
