Periscope: Apple's App of the Year, this new(ish) form of social media has hit the marketplace and is changing the way companies communicate with audiences. Twitter purchased the live-streaming mobile video app in February 2015. The app allows users to broadcast live video from their smartphones at the touch of a button, with endless potential for [...]
One of the biggest trends in social media right now is video, and Instagram has answered the clarion call for more. The time users have watched video on the photo-sharing app has increased 40% since its inception in 2016. In answer to this demand, Instagram has stepped up to the plate extending their video times from [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
It’s not an option anymore: you MUST have a social media strategy for your startup. Considering the number of platforms and the complexity of the demographics they serve, it’s no wonder you’ve been dragging your feet on this. But listen close: this could be the single most important element of your business marketing. Do not underestimate [...]
Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
Twitter has long been established as a key player in the online marketing world. We all know establishing a presence on the platform can be instrumental in growing our brands. You don’t have to be a brilliant poet to be successful in this 140-character game, but you do have to know how to engage and what [...]
It’s a fact: there’s been a surge in live video streaming over the last year due to apps like Periscope, Facebook Live, and Snapchat. Sure, we’ve seen tearfully boring streams of someone waiting for the cable repairman or that guy live streaming his decision of which soda to purchase from a vending machine, but these apps [...]
Instagram: filled to the gills with unprecedented opportunity to reach mass audiences, visually build your brand and … share pictures of your drool-worthy Sunday brunch? Yes, the app is chock full of artfully arranged afternoon picnics and airbrushed cocktail parties but it’s swiftly becoming the perfect platform for your business to visually tell a story, offer [...]
Stay informed with the latest in social media marketing In our technology-driven society, the rules of social media marketing are constantly evolving. Users are changing the way they search, demanding up-to-the-second updates, and accessing content primarily from their phones. People are seeking authenticity, human connection, and engagement with the faces behind the brand. Let’s explore some [...]
Social media marketing is an indispensable gold mine to any business growth strategy. It can be used as a vehicle to drive traffic to your website, introduce you to potential clients, and build brand recognition. But how can you make it work for you without getting stuck in a rut? We’ll show you how. Create and [...]
