~ weekly social media updates to keep you in the know ~ Facebook has been very active this week, implementing a 'post to group' option to businesses pages. This addition is just a small part of a larger push by the platform to increase the use of groups. Secondly, as of August 1st, Facebook will be [...]
~ weekly social media updates to keep you in the know ~ What's Happening in Social - Week ending June 15 LinkedIn is adding some initiatives for marketing and promotional efforts, so users can better understand how their connections interact with their content. The platform is launching an ad review program, wherein every month a piece [...]
~ weekly social media updates to keep you in the know ~ First, Facebook has updated their newsfeed algorithm to show more content related to pages and groups that a user follows, in addition to the usual updates from their friends. Secondly, a new feature called Avatars is being rolled out (in the same vein as [...]
Twitter is currently in the process of implementing a slew of new features, changing the ways users are being connected with each other - and brands with their audiences. Not all of these features are available for every user yet (though you are more likely to encounter them through using the new Twitter on desktop), but [...]
~weekly social media updates to keep you in the know~ For Pride Month this year, Instagram is changing the color of the rings around a user’s profile picture that appear when a story is uploaded. In June, if you use a pride-related hashtag, that ring will turn rainbow-colored. Secondly, it looks like Instagram might be incorporating [...]
March 15th is marked as World Consumer Rights Day to raise global awareness about consumer rights and needs. So it's the perfect day to openly share what you have every right to expect when you hire a social media manager, firm, or agency. Social media management is on the rise, as entrepreneurs and thought leaders understand how [...]
"When you post on social media, avoid religion and politics" How many times have you heard that you should avoid controversial or potentially polarizing topics in your marketing? It’s one of the oldest rules in the book: Unless you want to alienate your audience, don’t say anything that could offend anyone. Don’t plant your feet on [...]
Happy birthday, Dr. Seuss! As we do every year on this special day, we reflect on some of the lessons that the good doctor taught us, and how we can incorporate them into our everyday social media life. Here are some great Dr. Seuss quotes gathered by our creative social media writer Laura Cunningham. Which one [...]
A brief overview of the benefits of video on social media (plus four awesome clips!) Ugh, is this another blog article that will make me zone out by the first paragraph? I bet it’s just a bunch of meaningless words strung together to tell me about something I don’t really care about. Another boring...hey is that [...]
Taco Bell had a goal to compete with other big name fast food chains - and to do that, they had to convince a younger demographic to purchase their products. Their marketing team knew that to build loyalty among millennials, they had to do more than just sell cheap tacos. They needed to engage, connect, and [...]
