Come on people, it's time. You've been sitting on the sidelines for far too long. I understand the reluctance to jump into a "new" social media platform full-steam until it's been tested, but if you have not yet incorporated Instagram into your social marketing scheme, you're behind the game. Here's why: Instagram boasts 300 million active [...]
Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and [...]
(UPDATED MAY 4, 2016) Oh no! Tweet Adder has been spanked and sent to its room without supper by Twitter, again, for violating its terms of service. What does this mean? Well, for one, it means that Tweet Adder is no longer allowed to play in Twitter's sandbox; and for Tweet Adder's vast customer base, it [...]
Social media goes hand in hand with services offered by your SEO, PR, marketing, or web design firm; but if you’re not in the game, you’re not the only one who’s losing. Your customers are too, and if they believe that your agency is not capable of extending their marketing program to the social media universe, [...]
Google Plus. Sure, you know it exists, just like Kopi Luwak coffee. But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]
Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]
In the social media world we are faced with new trends and fads on a daily basis. Unless you’ve been living under a rock for the past few year, you’ve undoubtedly heard of - and been bombarded with - the #selfie... a photo someone has taken of him- or herself - typically on a smartphone. If [...]
Posting on social media is often last on your To-Do list, which is understandable, since you have to do so many other things to run your business. But without an effective social marketing campaign, "looking for clients" will quickly become the number one task on your list. How is your social media going? An examination of [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
This is Part II in a series that answers all your questions about #hashtags: how to use hashtags, where to put them, where to find them, when to use them, what they are... Read Part I: Hashtags: The Who, What, When, Where, Why, and How There is so much confusion about #hashtags, so I am answering all [...]
