So, you want to increase likes on your Facebook business page? Maybe rack up a few more Twitter followers? Your goal with every post should be to attract new fans and followers, but not just anyone. You want your audience genuinely interested and engaged with your brand. Below, we’ve come up with five simple hacks to [...]
Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it's extremely helpful to know how it impacts our [...]
When it comes to the social media sphere, Instagram is a shining sun among the stars of Twitter and Facebook. Yes, it’s wildly popular with the middle school and high school demographic, but according to the Pew Research Center, 26% of adult internet users utilize the network, with 53% of 18-29 year olds checking in daily. [...]
When it comes to romance, they say absence makes the heart grow fonder. But if you’re launching a social media marketing campaign, especially on Twitter, absence (and even posting inconsistently) can end relationships with your followers before they even get off the ground. The trick is delivering an ample amount of content that is on-brand, value-based, [...]
Your company: it’s serious business. You work, you analyze, you brand, you create, you… laugh? Yes, laughter. The kind when you cackle about Buzzfeed’s Best April Fool’s Day Pranks. The kind when you stifle a chuckle at that adorable one-minute video of baby bunnies stuffed in cups. The stuff that inspires a midday crack-up: this is [...]
We all know that quality is better than quantity, but let’s be honest. When it comes to your social media tribe, a community of thousands - or tens of thousands - is more impressive than a community of hundreds. Plus, that hefty number increases your visibility and creates more opportunities to showcase yourself as a thought [...]
The phrase “content is king” has been around for ages, and giants in industry ranging from Bill Gates to Rupert Murdoch are credited as its creator. Regardless of where the phrase originated, it is a profound truth when it comes to crafting an effective Twitter campaign for your business. The good news for executives and entrepreneurs [...]
There you are, a tiny grain of sand amongst the hundreds of millions of tweets each day. Your business has pizzazz, it’s got charisma, and it’s brimming with something the world needs. Now, how do you translate that into the Twittersphere? If you want to stand out amid the throngs of tweets each day, there’s no [...]
Write the Perfect Tweet Everyone wants to compose the perfect tweet. Imagine if you could remove all the guesswork, knowing for sure how to attract your target audience, show yourself off as an expert, and compel followers to take action... in 140 characters or less. This infographic reveals the formula, based on research and insights from [...]
Ever since that very first tweet ventured out to the vast reaches of the Twitterverse a decade ago, Tweeters have been on a quest to uncover the formula to construct the perfect tweet. Here’s the good news: we have it and we’re going to share it with you. Brevity, my friend You may be able to [...]
