Increase your Engagement on Instagram
Instagram has 25% more engagement than other social networks. Learn proven ways to build your presence, increase engagement, and skyrocket your visibility. Read More...
Why Entrepreneurs Need to Jump on the Periscope Bandwagon
Periscope: Apple's App of the Year, this new(ish) form of social media has hit the marketplace and is changing the way companies communicate with audiences. Twitter purchased the live-streaming mobile video app in February 2015. The app allows users to broadcast live video from their smartphones at the touch of a button, with endless potential for [...]
Mastering Social Media for your Startup in Five Steps
It’s not an option anymore: you MUST have a social media strategy for your startup. Considering the number of platforms and the complexity of the demographics they serve, it’s no wonder you’ve been dragging your feet on this. But listen close: this could be the single most important element of your business marketing. Do not underestimate [...]
Which Social Media Platform Should I Spend Time On?
Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
Twitter Accounts to Inspire your Marketing Game
Twitter has long been established as a key player in the online marketing world. We all know establishing a presence on the platform can be instrumental in growing our brands. You don’t have to be a brilliant poet to be successful in this 140-character game, but you do have to know how to engage and what [...]
2016 Social Media Marketing Trends to Pay Attention to Q2
Stay informed with the latest in social media marketing In our technology-driven society, the rules of social media marketing are constantly evolving. Users are changing the way they search, demanding up-to-the-second updates, and accessing content primarily from their phones. People are seeking authenticity, human connection, and engagement with the faces behind the brand. Let’s explore some [...]
How To Measure Your Success on LinkedIn
LinkedIn: A powerful search engine where you can establish and build awareness of your professional expertise? An online networking tool to connect with colleagues and potential business partners? A simple way to learn about industry trends, start and join relevant conversations, and meet people who are likely interested in your products and services? Yes, yes, [...]
What’s Your Klout Score? (and is it important?)
Want to know how much pull you have on social media? Enter Klout, a tool to measure a person’s online influence and social media credibility: the more influential you are, the higher your score. While Google’s search engine ranks the relevance of web pages, Klout’s mission is to rank the influence of every person online, from [...]
Three Reasons to Integrate your Social Media
When you run your social media pages like independent silos, it's a lot like your arms and legs operating with a mind of their own, pulling you in every direction. But when you take a strategic, integrated approach to social media, your steps are in sync, your Twitter and Facebook limbs support the company body's total [...]
How Does Social Media Help SEO?
Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it's extremely helpful to know how it impacts our [...]
