Social media goes hand in hand with services offered by your SEO, PR, marketing, or web design firm; but if you’re not in the game, you’re not the only one who’s losing. Your customers are too, and if they believe that your agency is not capable of extending their marketing program to the social media universe, [...]
Google Plus. Sure, you know it exists, just like Kopi Luwak coffee. But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]
Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]
In the social media world we are faced with new trends and fads on a daily basis. Unless you’ve been living under a rock for the past few year, you’ve undoubtedly heard of - and been bombarded with - the #selfie... a photo someone has taken of him- or herself - typically on a smartphone. If [...]
Posting on social media is often last on your To-Do list, which is understandable, since you have to do so many other things to run your business. But without an effective social marketing campaign, "looking for clients" will quickly become the number one task on your list. How is your social media going? An examination of [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
Exciting news for entrepreneurs who use Twitter for marketing. According to a Bloomberg report, Twitter has reached a deal to show tweets in Google search results. Early this year, tweets will start to be visible in Google’s search results as soon as they’re posted. What does this Google - Twitter Deal mean for me? Strategic marketers [...]
Do you ever wonder if the work you are doing is really making a difference? Making money in business is great, but if our work isn't helping people in some way, how can we feel completely fulfilled? (Plus, of course, if our clients aren't getting lots of value, they don't come back. It's a lose-lose situation.) [...]
Work at home. It sounds perfect on the surface -- answering emails in your jammies, taking calls from the hammock, solving a client issue with a mere swipe across your smart phone. But telecommuting, remote work, work at home, teleworking, whatever you’d like to call it, just isn’t that simple. But it can be a terrific [...]
This is Part II in a series that answers all your questions about #hashtags: how to use hashtags, where to put them, where to find them, when to use them, what they are... Read Part I: Hashtags: The Who, What, When, Where, Why, and How There is so much confusion about #hashtags, so I am answering all [...]
