When Mark Zuckerberg has a message, we listen. According to the godfather of social media, users are sending almost 60 billion messages a day via Facebook Messenger and WhatsApp (both apps owned by Facebook). At this years F8 summit, he unveiled a plan to move the app beyond just chatting with friends. Why messaging? Facebook Messenger [...]
Recent Instagram updates, new Facebook features, varying Twitter timelines... Social platforms seem to change guidelines, add features, and make renovations practically every day. While some updates may go unnoticed, others hit you in the face and necessitate a complete overhaul in your daily habits. And then there are new improvements that could make your marketing [...]
How does social media influence a book launch? Case Study: Donovan Green's "No Excuses Fitness" We are often asked by authors if social media can help boost book sales. The answer, of course, is yes; provided that the social media campaign is strategic, intelligent, consistent, and well-coordinated with other marketing efforts. Social media contributes to increased [...]
(or How To Use Twitter's New ReTweet Feature) Sharing someone’s brilliance with your online community is one of the sincerest and most appreciated forms of flattery on social media. Not only does it validate his point of view, but it also provides a great benefit to original author by introducing him to your audience. Let’s face [...]
Exciting news for entrepreneurs who use Twitter for marketing. According to a Bloomberg report, Twitter has reached a deal to show tweets in Google search results. Early this year, tweets will start to be visible in Google’s search results as soon as they’re posted. What does this Google - Twitter Deal mean for me? Strategic marketers [...]
Doing a double take as you log on to Twitter? Over the next few weeks you just might as the popular micro-blogging site rolls out its newest redesign which comes close to echoing the feel of Facebook. According to Twitter’s blog post announcing the change, “it will be even easier (and, we think, more fun) to [...]
"Hey, Is this You in this Video? www.link.com We laughed so Hard" When this message pops up in our Twitter @Mentions column or Direct Message inbox, the temptation to click the link is practically irresistible! What? I'm in a video that I don’t know about? People are laughing at me? I must see what this is [...]
In the ever-expanding Twitterverse, fiction is a new frontier. And while published authors will continue to use the platform to connect to their readers, the Twitter Fiction Festival organizers encourage would-be writers to help lead the way into uncharted territory.
“Social Media is the BIGGEST shift since the Industrial Revolution” ~ Erik Qualman, Socialnomics With billions of people worldwide using social media sites like Twitter and Facebook, it’s no surprise social media advertising is sweeping the internet. But with more and more websites connecting us, updating your status, posting to Instagram, communicating on LinkedIn – it [...]
The day this photo appeared in the NY Post was the day that changed Jared Rosenthal's life. A full-page story gave Jared the title "Mr. Genealogy" and shared a day in the life of his mobile drug- and DNA-testing company. This spawned a media frenzy, as the coming days, weeks, and months were filled with TV [...]
