You’re tweeting every day. You post quality content and provide information that is of value to your followers, but there's one problem: You aren’t seeing the impact on your business that you thought Twitter would yield. So what's the issue? Most likely it's engagement, or lack thereof. While it's great to broadcast your message every day, [...]
a guest article by Patty Lennon from crowdfund with ease Have you ever wondered if all the work you do to manage and grow your social media presence is paying off? You tweet, you post, you pin and for what? Social Media is a long-term strategy and if you spend time analyzing metrics and speaking to [...]
It's time to delegate more. You know it. That means that you need to let go and allow someone else handle your social media marketing. It'll save you hours each week and grant you the energy and time to focus on what you do best and really grow your business. But for solo-preneurs, and even small [...]
Have you been bitten by the Pinterest bug? We here at GhostTweeting certainly have, and we couldn’t be happier. The incredibly popular and wildly addictive social media site is a haven for just about everyone, with boards for any interest, from recipes to fashion, music to art, and so much more. It’s filled with fun pictures [...]
swoon (swn) intr. verb swooned, swoon·ing, swoons To be overwhelmed by ecstatic joy Your goal: To attract potential clients, ignite conversations about your brand, skyrocket your visibility, and build a strong reputation as an expert. Social media is the perfect way to reach all of these objectives. But for most business owners and CEOs (and authors, [...]
Ahoy, me hearties! Tis "Talk -" ..err… I mean "Tweet Like a Pirate Day." On this festive day you should be out there in the Twitterverse tweeting away, like a pirate of course. Why, you say? Because it's a fun way to get yourself visibility! Let me explain... Right now on Twitter, #TalkLikeAPirateDay is trending, which [...]
On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept "contest entries" by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses are struggling [...]
A tried and true, sophisticated marketing technique makes its way to Twitter & the Blogosphere As early as the late 19th century, advertisers recognized the value of product placement as a vehicle for increasing their brands' visibility. It is speculated that Jules Verne was compensated by shipping companies for mentions in his stories. With some research, [...]
According to studies, 67% of the world’s top brands actively use Instagram as a marketing tool. From Taco Bell and Pizza Hut to Ford and General Electric, these brands have built a devoted following on the photo-based social media platform. Here are some ways that you can follow in their footsteps: 1. Show, Don’t Tell. Sometimes [...]
I never hear much controversy over the idea of companies hiring an advertising agency to design a promotion, or a marketing firm to publicize their products and services. But when people think about outsourcing their social media marketing, a huge debate ensues. Don't try to snow me. It's not authentic if it isn't YOU [...]
