Social media is moving at breakneck speeds and what was yesterday's latest craze is today’s “That is so 2015.” In order to stay on top of your marketing game, you need to know what’s going on in this ever-evolving social world. Knowledge is power, and the more social media knowledge you have, the less likely you'll [...]
Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]
If you’re an author and want to get noticed, there are a few tools you’ll need in your toolbox: a paper, a pen, and a social media presence. Authors have an unprecedented opportunity to reach the masses on a personal level and maybe even pique the interest of a publisher via social media. We’ll take a [...]
After months of rumors, the truth has been confirmed: Twitter is loosening their standards. Well, sort of. The social media giant has long been hailed the king of abbreviation, forcing users to get creative in condensing their communications into a paltry 140 characters (and creative we have become!). The limit was originally in place due to [...]
This article shares tips for Creatives in Fashion, Photography, Decorating, Graphic Design and more. If you are the creative type, you are at your best when you start from nothing and build your vision. The result is a captivating photo, a cozy bedroom, an amazing gown or a beautiful website. See where to begin when you want to show the world your talent. Read on...
Facebook is a major player, if not THE player in the social networking game. When it comes to business, Facebook Pages provide a place for companies to publish content, advertise, and get feedback and comments from fans. Pages allow for a myriad of opportunities to connect, share and inspire the network’s billions of users. Here, we’ve [...]
Instagram has 25% more engagement than other social networks. Learn proven ways to build your presence, increase engagement, and skyrocket your visibility. Read More...
Periscope: Apple's App of the Year, this new(ish) form of social media has hit the marketplace and is changing the way companies communicate with audiences. Twitter purchased the live-streaming mobile video app in February 2015. The app allows users to broadcast live video from their smartphones at the touch of a button, with endless potential for [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
It’s not an option anymore: you MUST have a social media strategy for your startup. Considering the number of platforms and the complexity of the demographics they serve, it’s no wonder you’ve been dragging your feet on this. But listen close: this could be the single most important element of your business marketing. Do not underestimate [...]
