The best part about social selling is that you are not actually selling. Entrepreneurs, executives, and sales professionals who embrace this new form of marketing are able to achieve far greater and more consistent results than those who cling to traditional sales and advertising methods. The benefits of social selling go far beyond an increase in [...]
I hear too often - even from so-called social media gurus - "Social Media is important, but you can't really make money from it." Baloney! You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure [...]
A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter. Is the connection not immediately clear? Don’t worry, [...]
How does social media influence a book launch? Case Study: Donovan Green's "No Excuses Fitness" We are often asked by authors if social media can help boost book sales. The answer, of course, is yes; provided that the social media campaign is strategic, intelligent, consistent, and well-coordinated with other marketing efforts. Social media contributes to increased [...]
If you're anything like me, you spend hours of valuable time writing blog articles because a blog is an effective tool for driving website traffic, increasing your expert status, and showing off your company's brand and value. But to enjoy these benefits, you obviously need your target audience to come to your blog and read your [...]
When the stats are telling you that 78% of today’s consumers say a company’s social media posts impact their purchasing decisions, getting your brand into the social media arena is a no-brainer. What do you do, however, when managing those various accounts becomes overwhelming? After all, an account must be active with original posts and engaged [...]
Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
We all want more social media engagement. Retweets, comments, and favorites mean that your name and message are being spread to more people, and that leads to increased visibility and brand recognition. So how do we strengthen our Twitter engagement? The good news is that it is acceptable (encouraged, actually!) to post often on Twitter, so [...]
Ever wonder how to get your event hashtag to trend? Here's a story of an event that went viral in a few hours... Story Highlights: Creating a trending hashtag requires planning, collaboration, creativity, and consistency. There's power in numbers: Involving attendees, event planners, vendors, and speakers helps generate buzz for the event. Working with a professional [...]
Learn how to write write compelling social media posts with these 5 tips from Nika Stewart, CEO of Streambank Media. Get more web traffic, more followers, more clicks and engagement.
