Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
If a brand tweets in the social media forest and there’s no one retweeting, does it make a sound? With a capacity for tremendous global reach and massive sharing, social media has the potential to be a powerful, low-cost marketing vehicle for companies, large and small. But even the pithiest posts fall flat without a cadre [...]
We all want more social media engagement. Retweets, comments, and favorites mean that your name and message are being spread to more people, and that leads to increased visibility and brand recognition. So how do we strengthen our Twitter engagement? The good news is that it is acceptable (encouraged, actually!) to post often on Twitter, so [...]
Ever wonder how to get your event hashtag to trend? Here's a story of an event that went viral in a few hours... Story Highlights: Creating a trending hashtag requires planning, collaboration, creativity, and consistency. There's power in numbers: Involving attendees, event planners, vendors, and speakers helps generate buzz for the event. Working with a professional [...]
Twitter Lists get you more engagement, more followers, and more website traffic! This video from Nika Stewart, CEO of Streambank Media, shows you the simple way to get the attention you want on Twitter.
Learn how to write write compelling social media posts with these 5 tips from Nika Stewart, CEO of Streambank Media. Get more web traffic, more followers, more clicks and engagement.
Come on people, it's time. You've been sitting on the sidelines for far too long. I understand the reluctance to jump into a "new" social media platform full-steam until it's been tested, but if you have not yet incorporated Instagram into your social marketing scheme, you're behind the game. Here's why: Instagram boasts 300 million active [...]
Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and [...]
(UPDATED MAY 4, 2016) Oh no! Tweet Adder has been spanked and sent to its room without supper by Twitter, again, for violating its terms of service. What does this mean? Well, for one, it means that Tweet Adder is no longer allowed to play in Twitter's sandbox; and for Tweet Adder's vast customer base, it [...]
(or How To Use Twitter's New ReTweet Feature) Sharing someone’s brilliance with your online community is one of the sincerest and most appreciated forms of flattery on social media. Not only does it validate his point of view, but it also provides a great benefit to original author by introducing him to your audience. Let’s face [...]
