There you are, a tiny grain of sand amongst the hundreds of millions of tweets each day. Your business has pizzazz, it’s got charisma, and it’s brimming with something the world needs. Now, how do you translate that into the Twittersphere? If you want to stand out amid the throngs of tweets each day, there’s no [...]
Write the Perfect Tweet Everyone wants to compose the perfect tweet. Imagine if you could remove all the guesswork, knowing for sure how to attract your target audience, show yourself off as an expert, and compel followers to take action... in 140 characters or less. This infographic reveals the formula, based on research and insights from [...]
Ever since that very first tweet ventured out to the vast reaches of the Twitterverse a decade ago, Tweeters have been on a quest to uncover the formula to construct the perfect tweet. Here’s the good news: we have it and we’re going to share it with you. Brevity, my friend You may be able to [...]
Recent Instagram updates, new Facebook features, varying Twitter timelines... Social platforms seem to change guidelines, add features, and make renovations practically every day. While some updates may go unnoticed, others hit you in the face and necessitate a complete overhaul in your daily habits. And then there are new improvements that could make your marketing [...]
If you find yourself asking why your Twitter community is shrinking instead of expanding, you may need to examine your campaign strategy and make some simple adjustments. You've worked hard to build your following. Don't let your audience slip away because you aren’t following through properly. Many Twitter users periodically review the accounts of people they [...]
When I talk to entrepreneurs about growing their businesses on Social Media, the biggest challenge I hear is: “I just don’t know what to post. ” So I'm making is super-easy for you by sharing a proven content posting formula. And if you prefer to watch me explain the formula, check out the video below. If [...]
Should I tweet as myself or as my business? It's the Internet-age-old dilemma: Company Presence vs. Personal Presence. When choosing a Twitter handle, writing a profile, and posting a profile picture, entrepreneurs must decide between appearing as a business entity or a flesh-and-blood human. For many business owners, their intention is to use Twitter to promote [...]
I hear too often - even from so-called social media gurus - "Social Media is important, but you can't really make money from it." Baloney! You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure [...]
A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter. Is the connection not immediately clear? Don’t worry, [...]
If you're anything like me, you spend hours of valuable time writing blog articles because a blog is an effective tool for driving website traffic, increasing your expert status, and showing off your company's brand and value. But to enjoy these benefits, you obviously need your target audience to come to your blog and read your [...]
