Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of negative [...]
While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier. You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let's say three 5Ks and an anemic 2.5K), [...]
We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]
Imagine walking up to a giant building. In front of you is a set of enormous double doors. You reach for the massive handles and pull the doors open. Inside is an immense room, so vast you can't see to any other end. And this space is completely packed with people. You squeeze yourself in to [...]
There’s no doubt social media is here to stay, but it’s an ever-changing landscape that can be hard to navigate if you’re not properly equipped. To make the journey even more arduous, the popularity of apps and platforms is often fleeting (I’m looking at you, MySpace). It’s hard to know what will get your message in [...]
According to studies, 67% of the world’s top brands actively use Instagram as a marketing tool. From Taco Bell and Pizza Hut to Ford and General Electric, these brands have built a devoted following on the photo-based social media platform. Here are some ways that you can follow in their footsteps: 1. Show, Don’t Tell. Sometimes [...]
Following on the heels of Twitter’s Vine Videos, Instagram Video offers a few amenities that make it superior to Vine. First, it increases Vine’s six-second-clips to a walloping 15 seconds. It also offers the classic Instagram filters to give your video a chic vintage look. There’s no need to create a new account to use this [...]
