Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
If a brand tweets in the social media forest and there’s no one retweeting, does it make a sound? With a capacity for tremendous global reach and massive sharing, social media has the potential to be a powerful, low-cost marketing vehicle for companies, large and small. But even the pithiest posts fall flat without a cadre [...]
We all want more social media engagement. Retweets, comments, and favorites mean that your name and message are being spread to more people, and that leads to increased visibility and brand recognition. So how do we strengthen our Twitter engagement? The good news is that it is acceptable (encouraged, actually!) to post often on Twitter, so [...]
Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and [...]
(UPDATED MAY 4, 2016) Oh no! Tweet Adder has been spanked and sent to its room without supper by Twitter, again, for violating its terms of service. What does this mean? Well, for one, it means that Tweet Adder is no longer allowed to play in Twitter's sandbox; and for Tweet Adder's vast customer base, it [...]
(or How To Use Twitter's New ReTweet Feature) Sharing someone’s brilliance with your online community is one of the sincerest and most appreciated forms of flattery on social media. Not only does it validate his point of view, but it also provides a great benefit to original author by introducing him to your audience. Let’s face [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
Exciting news for entrepreneurs who use Twitter for marketing. According to a Bloomberg report, Twitter has reached a deal to show tweets in Google search results. Early this year, tweets will start to be visible in Google’s search results as soon as they’re posted. What does this Google - Twitter Deal mean for me? Strategic marketers [...]
This is Part II in a series that answers all your questions about #hashtags: how to use hashtags, where to put them, where to find them, when to use them, what they are... Read Part I: Hashtags: The Who, What, When, Where, Why, and How There is so much confusion about #hashtags, so I am answering all [...]
There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions. If you still have any questions after reading, please leave them in the comments. I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the party. [...]
