Celebrities and Twitter: Three Cautionary Tales

By |2017-05-23T03:47:17-04:00March 26th, 2014|

We’ve all said things we regret from time to time, but in the age of social media it can be difficult to take words back. For most of us, a simple click on the ‘delete' button can minimize the damage caused by an unfortunate turn of phrase, but if you’re in the public eye, you’re under [...]

How to Write an Effective Twitter Profile

By |2017-05-23T03:47:17-04:00February 6th, 2014|

Your Twitter Bio is the first place someone looks when deciding whether or not to follow you. Make a great first impression with a compelling profile, and you'll attract many more followers, increase web traffic, and boost your business presence. Here are 5 tips for writing a winning Twitter profile: "How do I position myself as [...]

Fifty Shades of Twitter: How to Make Your Social Media Sizzling Hot

By |2017-05-23T03:47:17-04:00December 30th, 2013|

When I finished the first Fifty Shades book, I had to immediately purchase and download the sequel.  Instantly.  I couldn't go to sleep.  It was absolutely urgent that I read what happened next. Have you ever felt that way about a book, a TV show, a movie sequel?  How would you like your audience to feel [...]

3 Great Ways to Engage Twitter Followers

By |2017-05-23T03:47:17-04:00November 4th, 2013|

You’re tweeting every day. You post quality content and provide information that is of value to your followers, but there's one problem: You aren’t seeing the impact on your business that you thought Twitter would yield. So what's the issue? Most likely it's engagement, or lack thereof. While it's great to broadcast your message every day, [...]

Outsourcing Social Media? Here’s the Biggest Concern:

By |2017-05-23T03:47:17-04:00October 16th, 2013|

It's time to delegate more. You know it. That means that you need to let go and allow someone else handle your social media marketing.  It'll save you hours each week and grant you the energy and time to focus on what you do best and really grow your business. But for solo-preneurs, and even small [...]

How to Write Irresistible Posts that Make Your Prospects Swoon

By |2017-05-23T03:47:18-04:00September 26th, 2013|

swoon (swn) intr. verb swooned, swoon·ing, swoons  To be overwhelmed by ecstatic joy Your goal: To attract potential clients, ignite conversations about your brand, skyrocket your visibility, and build a strong reputation as an expert. Social media is the perfect way to reach all of these objectives. But for most business owners and CEOs (and authors, [...]

Twitter by the Numbers [infographic]

By |2016-09-15T08:06:31-04:00July 5th, 2013|

Good ol' Twitter.  How long did it take to gain its footing as a social media colossus?  What is the average number of characters in a tweet?  How many followers does the average Twitter user have?  The answers may surprise you. Here are the numbers...  

How to Use Twitter to Boost Your Business Presence

By |2017-05-23T03:47:18-04:00April 24th, 2013|

Are you afraid to use Twitter because you "don't want to waste hours a day" on Social Media?  Here is the great news:  According to studies, spending hours a day on Twitter does NOT lead to more visibility, website traffic, or sales. Feel free to spend time socializing on Social Media - chat with friends, share [...]

Equality Goes Viral: Social Justice on Social Media

By |2017-05-23T03:47:18-04:00April 5th, 2013|

Have you recently been “seeing red” on Facebook? Does it seem like suddenly all of your friends have pictures of two little pink lines? Well, worry not, it’s no bug or hacker- it’s just the latest social media & social justice movement gone viral. In this case, the profile pictures express solidarity with the Human Rights [...]

Thought Leaders to Follow on Twitter

By |2017-05-23T03:47:18-04:00March 22nd, 2013|

(Part I of our Who To Follow series) These Thought Leaders share new ideas and inspire people to take action.  Follow them for business motivation and encouraging life strategies. Ted Rubin: @TedRubin Bio: Life is not about waiting for the storm to pass...it's about learning to dance in the rain. :-) What to expect: Conversation and [...]

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