If you’re an author and want to get noticed, there are a few tools you’ll need in your toolbox: a paper, a pen, and a social media presence. Authors have an unprecedented opportunity to reach the masses on a personal level and maybe even pique the interest of a publisher via social media. We’ll take a [...]
Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something - anything to share with [...]
The phrase “content is king” has been around for ages, and giants in industry ranging from Bill Gates to Rupert Murdoch are credited as its creator. Regardless of where the phrase originated, it is a profound truth when it comes to crafting an effective Twitter campaign for your business. The good news for executives and entrepreneurs [...]
I hear too often - even from so-called social media gurus - "Social Media is important, but you can't really make money from it." Baloney! You CAN make money FROM social media. BUT it is not a direct connection where One Tweet = Instant Sale. Social media is the engine that drives your entire marketing infrastructure [...]
If you're anything like me, you spend hours of valuable time writing blog articles because a blog is an effective tool for driving website traffic, increasing your expert status, and showing off your company's brand and value. But to enjoy these benefits, you obviously need your target audience to come to your blog and read your [...]
Blogging & social media management to develop and promote thought leadership One of the most exciting developments in the career of an entrepreneur is making the conversion from business owner to thought leader. And there is a significant difference. While a business owner is usually an expert in his or her field, a thought leader rises [...]
Using Social Media for Customer Service Reputation Management and Customer Engagement in the Social Age Social media isn’t just a bullhorn for broadcasting your message. It’s a way to interact and engage with your customers, and through this interaction promote your brand. But one-sided, canned conversations aren’t enough. When your followers have questions, they want real [...]
As you’ve no doubt heard, the 85th annual Academy Awards Ceremony is being hosted this weekend on ABC. Unfortunately, and to our complete surprise, we failed to garner an invitation. But there's no need to fret. There are other exciting ways to watch The Oscars. Some people host Oscar Parties. Which are fantastic - if you’re [...]
Did you celebrate Random Acts of Kindness Week last week? Unfortunately, we confess, we forgot to blog about it until today. Luckily, however, being kind doesn’t have an expiration date. Here are some random acts of kindness that you can do any day of the year. How to perform Random Acts of Kindness on Social Media: [...]
Don’t quite get the connection between consistent, quality blog posts and more $$ in your pocket? That’s okay; you’re not alone. Many entrepreneurs I speak with are still not clear about the benefits of blogging. Within the next few paragraphs, however, I believe that I can convert you from a blog skeptic to a posting fanatic. [...]
