Social media has changed the way we discover and share content. And yet we still rely heavily on search engines like Google, Yahoo, and Bing when we are hunting for information. Because social media has become one of the factors taken into account when information is indexed, it's extremely helpful to know how it impacts our [...]
Recent Instagram updates, new Facebook features, varying Twitter timelines... Social platforms seem to change guidelines, add features, and make renovations practically every day. While some updates may go unnoticed, others hit you in the face and necessitate a complete overhaul in your daily habits. And then there are new improvements that could make your marketing [...]
When I talk to entrepreneurs about growing their businesses on Social Media, the biggest challenge I hear is: “I just don’t know what to post. ” So I'm making is super-easy for you by sharing a proven content posting formula. And if you prefer to watch me explain the formula, check out the video below. If [...]
Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and [...]
In the social media world we are faced with new trends and fads on a daily basis. Unless you’ve been living under a rock for the past few year, you’ve undoubtedly heard of - and been bombarded with - the #selfie... a photo someone has taken of him- or herself - typically on a smartphone. If [...]
There is so much confusion about #hashtags, so I am starting a series to answer all of your burning questions. If you still have any questions after reading, please leave them in the comments. I want you to be using hashtags like a pro! Hashtags have always been popular on Twitter. Then Facebook joined the party. [...]
Everybody wants to be liked, but in the world of social media, it’s difficult to stay on top of who’s saying what about your brand or business. And if someone has an axe to grind, a few isolated issues can quickly damage your online reputation. Here are three simple tips to prevent the spread of negative [...]
While out for my daily jog last week – feet aching, lungs aching, (everything aching), I wondered why my morning workout routine wasn’t getting any easier. You see, I started my new running regimen a full four days earlier; so obviously by now, after four exhausting 5Ks (well, let's say three 5Ks and an anemic 2.5K), [...]
We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]
