Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media? We can’t. Just like with traditional advertising, you get better results when you don’t [...]
LinkedIn: A powerful search engine where you can establish and build awareness of your professional expertise? An online networking tool to connect with colleagues and potential business partners? A simple way to learn about industry trends, start and join relevant conversations, and meet people who are likely interested in your products and services? Yes, yes, [...]
Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though business owners and thought leaders agree that a good social media marketing strategy would be extremely beneficial, many have failed to make it a priority. Companies that invest time, energy, and resources in social media marketing are reaping [...]
If a brand tweets in the social media forest and there’s no one retweeting, does it make a sound? With a capacity for tremendous global reach and massive sharing, social media has the potential to be a powerful, low-cost marketing vehicle for companies, large and small. But even the pithiest posts fall flat without a cadre [...]
Writing social media posts that follow a proven headline formula Who wants more web traffic? How about a more loyal, engaged audience? It often starts with the right post. Research shows that certain types of social media posts earn more engagement and clicks than others. So why reinvent the wheel? Follow what is already working, and [...]
Okay, okay, so maybe everyone in the social media world is not sitting around, wringing their hands, wondering whether or not *I* personally will follow them back (thank you for pointing that out, Nika Stewart), but consider *me* as the collective *we* - as these guidelines will apply to most people. As individual social media users, [...]
Launched in 2003, LinkedIn is among the oldest social media platforms in the game. Though not yet a teenager, this business-oriented service continues to thrive due to its real-world practicality as a tool for professional networking and self-promotion. And like most social networks, LinkedIn constantly tinkers with features in an effort to improve services and grow [...]
When it comes to making your presence known online, social media is a simple and effective way to introduce yourself to the world. But with so many platforms to choose from, it’s important that your overall goals match up with the right network(s) in order to get noticed by your target audience. Major players such as [...]
