Streamline and simplify your social media for optimal ROI You know how important social media is for the growth and survival of your business, but as you likely have experienced, it requires a lot of time and effort to do it properly. If you are like many business owners and executives, you visit your social media [...]
When getting a social media marketing campaign off the ground, you might think that the obvious goal is to deliver your message to as large an audience as possible. Some may even go so far as to employ (or consider) pay services that promise to deliver vast numbers of Twitter followers to your social media doorstep. [...]
We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]
Unfathomably, Google+ seems to be lagging behind other networks in media exposure. You can’t walk past a TV without hearing a news story about Twitter, Facebook, or LinkedIn, but news about G+ is much more difficult to find. It will probably surprise you to learn that Google+ has more than a half-billion active users (yes, that’s [...]
Back in the old days, getting the word out about a recent accomplishment or upcoming event used to mean crafting a press release, stuffing envelopes, and mailing the information to media organizations in the hope that someone—anyone—might find it among the mountains of competing content. Things aren’t much better with email, thanks to automated spamming, junk [...]
Imagine walking up to a giant building. In front of you is a set of enormous double doors. You reach for the massive handles and pull the doors open. Inside is an immense room, so vast you can't see to any other end. And this space is completely packed with people. You squeeze yourself in to [...]
So you’ve written a book, a modern masterpiece destined for bestseller lists the world over, but so far all you’ve heard are crickets? What’s a future Pulitzer Prize winner to do? In the end, you’re not selling just a book; you’re selling yourself, too. Done carefully and correctly, Twitter book marketing is a highly effective tool that has the added benefit of making the solitary act of writing a little less lonely. Use these tips...
There’s no doubt social media is here to stay, but it’s an ever-changing landscape that can be hard to navigate if you’re not properly equipped. To make the journey even more arduous, the popularity of apps and platforms is often fleeting (I’m looking at you, MySpace). It’s hard to know what will get your message in [...]
Doing a double take as you log on to Twitter? Over the next few weeks you just might as the popular micro-blogging site rolls out its newest redesign which comes close to echoing the feel of Facebook. According to Twitter’s blog post announcing the change, “it will be even easier (and, we think, more fun) to [...]
"Hey, Is this You in this Video? www.link.com We laughed so Hard" When this message pops up in our Twitter @Mentions column or Direct Message inbox, the temptation to click the link is practically irresistible! What? I'm in a video that I don’t know about? People are laughing at me? I must see what this is [...]
