Could your limp content strategy benefit from a boost? You already know the importance of a social media presence in promoting yourself or your business. But are you regularly keeping audiences engaged with fresh, relevant posts and asking the right questions to spark conversation? If you find yourself in a rut coming up with content, we've [...]
Social media is a great way for healthcare professionals to engage with patients, gain credibility, and increase visibility among their specific target audience. But when establishing an online presence, providers must understand the risks along with the benefits. If you can get the balance right, there are plenty of rewards in the form of greater expert [...]
If you’re an author and want to get noticed, there are a few tools you’ll need in your toolbox: a paper, a pen, and a social media presence. Authors have an unprecedented opportunity to reach the masses on a personal level and maybe even pique the interest of a publisher via social media. We’ll take a [...]
Ahhh, filters. What have they done to us? This is an easy answer: they’ve created the ability to make faces a smidge tanner, moods a tad more enchanting, and the world a bit more ethereal in an Instagram second. But is there a filter that is superior to the rest? Let’s find out. First, picture this... [...]
Facebook is a major player, if not THE player in the social networking game. When it comes to business, Facebook Pages provide a place for companies to publish content, advertise, and get feedback and comments from fans. Pages allow for a myriad of opportunities to connect, share and inspire the network’s billions of users. Here, we’ve [...]
One of the biggest trends in social media right now is video, and Instagram has answered the clarion call for more. The time users have watched video on the photo-sharing app has increased 40% since its inception in 2016. In answer to this demand, Instagram has stepped up to the plate extending their video times from [...]
By now, we all know the importance of a solid social media presence and posting relevant, carefully curated content. But something just as important could be exactly when you are choosing to share this content. While there is no way of pinpointing a PRECISE time that is perfect for everyone, there IS plenty of research available [...]
It’s a fact: there’s been a surge in live video streaming over the last year due to apps like Periscope, Facebook Live, and Snapchat. Sure, we’ve seen tearfully boring streams of someone waiting for the cable repairman or that guy live streaming his decision of which soda to purchase from a vending machine, but these apps [...]
Instagram: filled to the gills with unprecedented opportunity to reach mass audiences, visually build your brand and … share pictures of your drool-worthy Sunday brunch? Yes, the app is chock full of artfully arranged afternoon picnics and airbrushed cocktail parties but it’s swiftly becoming the perfect platform for your business to visually tell a story, offer [...]
Social media marketing is an indispensable gold mine to any business growth strategy. It can be used as a vehicle to drive traffic to your website, introduce you to potential clients, and build brand recognition. But how can you make it work for you without getting stuck in a rut? We’ll show you how. Create and [...]
