Using Social Media for Customer Service Reputation Management and Customer Engagement in the Social Age Social media isn’t just a bullhorn for broadcasting your message. It’s a way to interact and engage with your customers, and through this interaction promote your brand. But one-sided, canned conversations aren’t enough. When your followers have questions, they want real [...]
Perhaps you’ve dabbled in Twitter on a personal level, sharing selfies from family functions or opinions about the latest blockbuster, and find yourself wondering, What’s the big deal? It’s great for staying in touch with friends, but... How can Twitter possibly help my BUSINESS? Funny you should ask. Because Twitter works for business in virtually the [...]
If you are going to invest time and energy in social media marketing, you might as well do it well. Ghost Tweeting CEO Nika Stewart shares strategies and tactics to grow your visibility, attract attention, and get results from your social media efforts. This presentation was recorded at Next Jump in NYC. Next Jump's goal is [...]
Streamline and simplify your social media for optimal ROI You know how important social media is for the growth and survival of your business, but as you likely have experienced, it requires a lot of time and effort to do it properly. If you are like many business owners and executives, you visit your social media [...]
When getting a social media marketing campaign off the ground, you might think that the obvious goal is to deliver your message to as large an audience as possible. Some may even go so far as to employ (or consider) pay services that promise to deliver vast numbers of Twitter followers to your social media doorstep. [...]
We know that not all social media platforms are created equal - at least not as far as branding needs are concerned. Each network boasts different benefits, limitations and demographics, which means some platforms are better suited to your brand than others. Before you devote hours to a network that yields low ROI, let’s take a [...]
Unfathomably, Google+ seems to be lagging behind other networks in media exposure. You can’t walk past a TV without hearing a news story about Twitter, Facebook, or LinkedIn, but news about G+ is much more difficult to find. It will probably surprise you to learn that Google+ has more than a half-billion active users (yes, that’s [...]
Back in the old days, getting the word out about a recent accomplishment or upcoming event used to mean crafting a press release, stuffing envelopes, and mailing the information to media organizations in the hope that someone—anyone—might find it among the mountains of competing content. Things aren’t much better with email, thanks to automated spamming, junk [...]
Imagine walking up to a giant building. In front of you is a set of enormous double doors. You reach for the massive handles and pull the doors open. Inside is an immense room, so vast you can't see to any other end. And this space is completely packed with people. You squeeze yourself in to [...]
So you’ve written a book, a modern masterpiece destined for bestseller lists the world over, but so far all you’ve heard are crickets? What’s a future Pulitzer Prize winner to do? In the end, you’re not selling just a book; you’re selling yourself, too. Done carefully and correctly, Twitter book marketing is a highly effective tool that has the added benefit of making the solitary act of writing a little less lonely. Use these tips...
