Instagram: filled to the gills with unprecedented opportunity to reach mass audiences, visually build your brand and … share pictures of your drool-worthy Sunday brunch? Yes, the app is chock full of artfully arranged afternoon picnics and airbrushed cocktail parties but it’s swiftly becoming the perfect platform for your business to visually tell a story, offer [...]
Want to know how much pull you have on social media? Enter Klout, a tool to measure a person’s online influence and social media credibility: the more influential you are, the higher your score. While Google’s search engine ranks the relevance of web pages, Klout’s mission is to rank the influence of every person online, from [...]
Finding just the right content to tweet is a great source of stress for many entrepreneurs and thought leaders. Quite a few soon-to-be clients of ours have told us of their woes staring at their computer or mobile screens with a tweet box open for hours on end, searching for something - anything to share with [...]
When you run your social media pages like independent silos, it's a lot like your arms and legs operating with a mind of their own, pulling you in every direction. But when you take a strategic, integrated approach to social media, your steps are in sync, your Twitter and Facebook limbs support the company body's total [...]
In the decade since it was founded, Twitter has grown from an ambiguous messaging service into one of the most ubiquitous communication tools in the world and arguably, a major player in pop culture. It is a social utility, a news source, and with the right strategies, a powerful tool for promoting your business. And with [...]
A few weeks ago, I had occasion to pass through Manhattan, and as I observed a passionate Times Square Dude (TSD) standing on an upside-down egg crate, screaming into a multicolored bullhorn, I could not help but notice the striking similarities between this spectacle and using Twitter. Is the connection not immediately clear? Don’t worry, [...]
If a brand tweets in the social media forest and there’s no one retweeting, does it make a sound? With a capacity for tremendous global reach and massive sharing, social media has the potential to be a powerful, low-cost marketing vehicle for companies, large and small. But even the pithiest posts fall flat without a cadre [...]
Nika Stewart, CEO of Streambank Media, shares mistakes to avoid and tips to embrace in order to grow a business quicker and easier.
Social media goes hand in hand with services offered by your SEO, PR, marketing, or web design firm; but if you’re not in the game, you’re not the only one who’s losing. Your customers are too, and if they believe that your agency is not capable of extending their marketing program to the social media universe, [...]
Google Plus. Sure, you know it exists, just like Kopi Luwak coffee. But that doesn’t mean you’ve tried it. After all, isn’t $600 / pound coffee still, in the end, just coffee? Well, sure it is. And Chopin was just a piano player. In many ways, G+ surpasses all other social media networks, as it offers [...]
